The Archie comics universe is one of scarcity and constant proletarian struggle. Witness this cover image from Mad House Annual #8, 1970. A generational-political schism emerges between the anachronistic beatnik Jughead stand-in and the lumpen appliance porters. A 1930s meets 2010 recessionary class conflict whose main expression is rejection. Rejection of logic. Rejection of good taste. Rejection of proportion. An upside-down world where repo-men both pass on the left, in the rejection sense, and pass on the left, in that they circumvent the already existing left to an outer left that is more left than left. By texting us with his ass, our hungry worker actually steps outside his inane scenario, into the realm of the possible.
"They are trying as directly as possible to sell you experiences, i.e. what you are able to do with the car, not the car as a product itself. An extreme example of this is this existing economic marketing concept, which basically evaluates the value of you as a potential consumer of your own life. Like how much are you worth, in the sense of all you will spend to buy back your own life as a certain quality life. You will spend so much in doctors, so much in beauty, so much in transcendental meditation, so much for music, and so on. What you are buying is a certain image and practice of your life. So what is your market potential, as a buyer of your own life in this sense? "
Slovoj Zizek, Believer magazine interview.
Further reading:
Making sure the recession will not pass the left by...
"We shall pass on to the misfortunes of our “Left” Communists in the sphere of home policy."
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